Ektaba Sodha laughing with an artisan in Jamnagar Jamnagar by Ektaba Sodha
Jamnagar by Ektaba Sodha

One artisan at a time.

Patola, Bandhani and Leheriya, handcrafted with the artisans of Gujarat.

Ektaba Sodha
The founder
Craft deserves recognition, not reinvention.
— Ektaba Sodha

Growing up in a Rajput family in Jamnagar, I inherited a world where tradition was not something we spoke about, but something we lived. From the Bandhani we wore to the jewellery we treasured, beauty was part of everyday life. Six years in England introduced me to different cultures and ways of seeing beauty, while deepening my appreciation of my own. Somewhere along the way, these two worlds became inseparable. Today, my taste is a reflection of where I come from, everywhere I have been, and everything I have come to love.

Read her story
The journey

Village by village, hand by hand

Before a single piece is designed, Ektaba goes to the makers: one courtyard, one loom, one embroidery circle at a time.

01
Kutch

Where the road leads

Far from the cities, in courtyards like this one, every collection begins by listening to the women and men who keep Gujarat's crafts alive.

02
The embroidery circle

Stitch by stitch

Women gather to embroider the way their mothers did. Every motif is a memory, passed from hand to hand.

03
The loom

Thread by thread

Weavers whose shuttles carry centuries of heritage. We sit beside the loom to understand the craft before asking anything of it.

04
The archive

Patterns on the wall

Hand-drawn motifs and samples: a living library of pattern that every collection returns to.

05
In conversation

Recognition, not reinvention

Design guidance, visibility and wider markets, offered without changing what makes each tradition its own.

06
Jamnagar

Coming home

Back in Jamnagar, each length of cloth is finished and shared, carrying the story of the hands that made it.